When Boutique Connection was founded we wrote down our core values which were to remain authentic, honest and our producers had to come first as this isn’t always the case elsewhere. Boutique Connection is a way to connect you, the wine enthusiast, directly with boutique wine via our exclusive subscriptions, one-off cases and most importantly through the stories of the greatest little producers in New Zealand, maybe even the world!
The Boutique Connection story started after a New Years trip to Central Otago. We decided to visit only boutique tasting rooms in order to talk directly to the people who grow the grapes and make the wine as we were tired of the overcrowded, commercial tasting rooms. By the end of our trip, we adopted the same frustration as the boutique producers. This being the difficulty of distributing their own wine outside of their tasting rooms and showcasing themselves to the wider public. This lead us to realise that these producers were challenged in the forever changing digital landscape and their direct sales were struggling because of it.
We came to the conclusion that this wasn’t just a problem concerning the boutique producers of Central Otago, but a nationwide problem, so we decided to try and help! After weeks of head scratching and trying to come up with a fantastic plan to help change the wine industry, we finally had one! Soon after, we hit the road and started visiting boutique producers all around the country from Central Otago, Martinborough, Hawkes Bay, Waiheke Island and Matakana! To phone calls back and forth to Waipara and Nelson! Finally, after four months of driving, flying, and hundreds of emails and phone calls we had 35 of New Zealand’s most passionate artisan producers for you to enjoy! Welcome to Boutique Connection.